Aliyah Committee, AMTON Newsletter — Spring 2004

Who's Afraid of Aliyah?

Michael Landsberg is the World Zionist Organization's new Director of the Jewish Agency's Israel Aliyah Delegation for North America. He recently addressed the MERCAZ USA Board of Directors and, rather than the expected Jewish Agency call for aliyah (immigration), he called on North American Conservative Jews to consider visits to Israel for "a year or two or more to get to know us better". AMTON decided to explore this idea further and caught up with Mr. Landsberg by cellphone as he was waiting for a flight in Cincinnati. It quickly became clear that Michael Landsberg is a man with a mission, trying to invigorate the North American Jewish community about coming to live in Israel.

AMTON: Typically, most Jews who have immigrated to Israel have been from distressed countries, and the numbers from comfortable North America have been relatively low. Is it realistic to expect a massive influx of North American Conservative Jews to come to Israel now, in the fourth year of intifada, either for short or long visits, never mind aliyah?

M.L.: I think people here don't realize how different the situation in Israel is from what you read in the papers and see on television. I believe we have the potential to see lots more of you coming to us, for many reasons. First, your readers may be interested to know that although world-wide aliyah has gone down during the intifada, immigration from the West has gone up. Now, for the first time the proportion of Conservative Jews from North America making aliyah is significantly increasing. Last year, they represented 21% of the total of all people making aliyah from North America, and this is nearly double their numbers of recent years. Whereas aliyah from North America has traditionally been the domain of the Orthodox, we are excited to see our vision catching on.....

AMTON: Even with the intifada? To what do you attribute this growth?

M.L.: First of all, like in Israel, people seem to be "getting on with their lives", and I think people both in the U.S. and in Israel are adjusting to the fact that terrorism is an unfortunate reality everywhere today. People worry about terrorism in the U.S. We are all vulnerable. New forms of economic assistance for new olim has been helping. A new organization, Nefesh b'Nefesh (Soul to Soul), a fund-raising group in Florida (money is raised from private donors with help from the Jewish Agency) provides up to $20,000 to people making aliyah to help defray costs or relocating. About 25% of all olim who make aliyah receive assistance from Nefesh b'Nefesh. We have a new Aliyah basket of entitlements for North American olim provided by the Israeli government as well as a variety of new programs, including free tuition for high school, bachelor's and master's degrees, which help people to come, live with us, study with us, in short, "try us out".

AMTON: On one hand Prime Minister Sharon is asking for a massive influx of aliyah but on the other hand you have also said that we should "forget about aliyah, and just come for long visits", as you said "try us out". A paradox?

M.L.: Not really. Sure, I'd rather see everyone stay permanently, but I want North Americans to see "aliyah" as an opportunity. Come for a long visit, try us, and then I expect that a lot of you will decide to stay with us. We know that 100% won't stay with us, but historically, even those who return, come back with a greater understanding of us, knowledge about us and our culture, and are better friends to us than their counterparts who have never visited Israel or have come for short sight-seeing excursions only.

AMTON: Other reasons we should be thinking about "long stays"?

M.L.: Israel is an adventure, and there are different ways to experience it. Judaism filters in through language, walking down the street. I think it's so important for everyone to know his/her identity and what better way for every Jew to know his/her identity than by experiencing Israel... Where is today's center of Jewish life? Where do you see the growth of vibrant, contemporary Jewish culture? Whether it's literature, films, theater, public debate, philosophic discussions — things are happening in Israel — we have Nobel Prize winners, Knesset debate, a kosher army — you name it. The essence of today's life in Israel is exciting — no where else can offer all of this complexity today. We are experiencing a renaissance of Jewish culture - but you must come and see it to understand and feel it. By the way, you know that Israel produces more books per capita than any country in the world - and they are all in Hebrew!... I think the film industry, too... You know, Israel is the only country in the world that planted more trees than it lost in the last century?!.... And, with Jews from 80 countries as well as many citizens of other faiths, Israel can compete with New York as the multi-cultural capital of the world.... Why, the question of "Who is a Jew" - where is it going to be decided? In Israel.

We need you, just as much as I think you need us. When you come to us for "long visits", you get to know us better, and of course, we expect you to like us better! There are opportunities for sabbaticals in every field, training programs, research opportunities in a variety of areas. All sorts of new Israel Programs have been created just in the last few years for people of all ages, with all kinds of interests, to come individually or as a family. And, in "long trips", there is a better chance that you will learn Hebrew, and you will know so much more about us than if you come for two or three weeks.

AMTON: Why do you say "we need you" and why "from North America"?

ML: Because those who come from North America bring with them a background rich in the traditions of knowing how to nurture and grow freedom and democracy with responsibility and pluralism. While it's true that Israel is a democracy, we are a young democracy - only 56 years old - we don't even have a constitution yet. You come with these core values and you can help us greatly. Israel needs to continue to build itself and grow with the spirit of moderation, to learn from people of all perspectives. American Jews in Israel today are in the forefront of all our movements of social, civic and political activism and change. American olim started the women's movement, ecology awareness, and more. But we need more of you...

Of course, aliyah is the ultimate dream for us, to see you living with us, working, producing, earning salaries, strengthening our economy, and strengthening our traditions of democracy and pluralism - this is our dream. Imagine what another 100,000 of you coming would do for us and for the Jewish people?*
*(for those of us who think this is a high number, 100,000 represents less than 2% of all North American Jewry, ed.)
Michael Landsberg is a former paratrooper, and a founding member of Kibbutz Ortal. He held leadership positions in the Kibbutz Movement and later was a shaliach (emissary) to various Jewish communities abroad, primarily in North America. From 1997-2002, he served as Secretary General of the World Labor Zionist Movement, until his arrival in New York.

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